Why Property Investment
Property investors choose to invest their money in real estate over the stock market for a number of reasons:

  • A property provides investors with a tangible asset
  • Property investments provide better capital growth returns on both long term and short term investments
  • The London property market is less volatile than the stock market
  • Investors in property have more control over their investments than they would investing in the stock market
  • Properly structured rental returns usually cover the day-to-day property costs and can provide pension incomes
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Who is Prime Portfolio Ltd?
Prime Portfolio is a prime London residential investment advisory and management service. Based in Mayfair, they invest on behalf of UK and international private clients acquiring both residential investments and private homes. The directors have been advising buyers on the prime London market since 1990 and are amongst the most experienced advisors.

What services do you provide?
An integrated property investment service which includes investment advice and acquisition services, letting and management, including building construction and refurbishment and eventual disposal. We are one of the few property acquisition and management services to provide in-house accountancy services. Prime Portfolio have strong relationships with trusted legal, tax, finance, surveying and valuation professionals with whom we frequently work.

Where do you offer these services?
Prime Portfolio services are offered both in the UK and internationally. We have strong client bases in South East Asia and Europe.

Who are your clients?
Private investors looking to live or invest in prime central London. 90% of our clients are international investors. We are regularly introduced to new clients by private banks, law firms, accountancy firms and private trust companies.

How do you work with your clients?
Our directors work personally with each client, providing a dedicated service tailored to their individual investment requirements. We make regular trips abroad to meet with both our existing and new clients to discuss the current market and their real estate investments / requirements. When our clients are in London we ensure that we are on hand to show them suitable opportunities. Our service is independent, impartial and highly confidential.

Why invest in the prime central London?
The prime central London residential market is a micro market within the UK property sector that is driven not by the domestic economy but by macro global economic and political factors. It is fuelled by wealthy international investors. Historically it has outperformed more traditional long term equity investments and it is not so easily affected by sudden market fluctuations as stock markets. London continues to be a global financial centre and an international destination for both tourism and business.

What is the minimum investment?
Prime Portfolio work with clients who have in excess of £500,000 to invest into the prime central London market.

What is the maximum investment?
Prime Portfolio have acquired some of London’s finest residential buildings on behalf of their clients and manage impressive portfolios with multiple units.

What makes you different from an Estate Agent?
Prime Portfolio act on behalf of and are retained by our clients. We source investment opportunities for our clients (where possible off market) and remove the need for our clients to deal with the multitude of estate agents working in the London market. By representing our clients in the market place we allow them to retain their identity which is of particular interest to high profile investors. We never sell properties unless they belong to our clients.

How do your services differ from property finders / buying agents?
Property finders and buying agents simply source residential homes and investments and provide limited post transaction services. Prime Portfolio’s integrated approach is entirely client focused and provides advice and support at every stage of the investment process. We believe we are the only private company in London with this background.

Why invest in central London now?
The prime central London market is unlike any other sector of the UK market. Not only is it driven by UK buyers, but also by investors from overseas who regard it as a safe place in which to invest substantial sums, indeed it is seen by many investors and their advisors as an essential part of an investment portfolio. The market is very stable, it has shown itself to be resilient to market fluctuations, such as those experienced in recent months, indeed prices are now higher than they were at the peak of the market in 2007.

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Client Feedback

From Clients:

“The best advice available for Central London – highly selective, very critical and good at steering over-eager purchasers away from buying unwisely.”

” It is never easy buying in London as a foreign investor. I have been investing through Prime Portfolio for nearly 15 years and I have found their service impeccable. They understand your need to have the best advice for both acquisition and rental. I can rely on Prime Portfolio 100% and concentrate on my own business.”

“Extremely knowledgeable about the top end of the London market – we have complete faith in their judgment of what to buy and what not to buy.”

“Well-respected by the sellers’ agents – purchases made through the firm are taken seriously.”

“A very professional service, with real focus on sourcing quality investment properties in prime locations and then dealing with refurbishment, letting and management to achieve a good overall return.”

“As a client of 10 years, I have enjoyed the responsive and professional service coupled with sound ongoing advice and property management.”

“Very friendly and personal service; very willing to take the time necessary to find the right property for the client rather than just closing the deal.”

From Professional Associates:

“Prime Portfolio has the important merit of being overtly honest, putting the interest of their clients first without loss of essential effectiveness and efficiency. It is a very happy relationship that we and our clients enjoy with them.”

“The Prime Portfolio team have a wealth of prime residential London experience. It is vital that overseas investors, in such a sophisticated market, have reliable and trustworthy advisers in London to source the right property in the right location at the right price. Prime Portfolio never fail to deliver to satisfied clients, adding value to the investment by their modern and quality refurbishments suited to the corporate tenant, and with high long term growth the bedrock of their analysis. The fact that so much of their business comes from repeat business and referrals from their existing clients is testament enough to the success of their vision.”

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